Head of Digital Marketing (m/f/d)

Date: Jul 31, 2021

Location: Taunusstein, DE, 65232

Company: BRITA GmbH

Change with us the way people drink water sustainably

BRITA Group is one of the worldwide leading experts for optimized and individualized drinking water. As hidden champion, BRITA has identified a market niche and is successfully driving its expansion. Sustainability is extremely important to us and guides us in all our decisions. We are convinced that saving our planet and being successful as a company goes hand in hand. “Shaping Sustainable Solutions” is consequently the core of our company strategy. We have an excellent starting position and a committed and skilled team to realize our ambitious goals. Our most important capital are the more than 2,200 employees around the globe. With curiosity, enthusiasm, ingenuity and energy, they continuously work on improving our products and developing innovative solutions for our future portfolio. Their drive is our vision: “We will change the way people drink water sustainably.”



How you can get involved

BRITA`s Product- and Service Portfolio is organized in three Strategic Business Segments (SBS) based in the headquarter: Consumer, Professional Filter and Dispenser. Every SBS is led by a Strategic Marketing and a Strategic Sales Head. Both functions and their teams work hand in hand. Digital Marketing @BRITA is embedded in Group Communications and plays an important role for BRITA’s entire Product- and Service Portfolio. The Digital Marketing team works in close collaboration with Strategic Marketing of each SBS, regional marketing as well as the local marketing teams. Digital Marketing @BRITA develops the digital Marketing Strategy for the BRITA Group and all associated brands and provides hands-on day-to-day support to ensure global, regional and local implementation.


In your role together with your team you will create a common understanding of which channels are worldwide relevant for the current target group to secure the base business and which channels need to be developed in order to reach new consumers and customers in the future. You will have a major impact on keeping loyal consumers and customers and generating new leads. Additionally, it will be your responsibility that the website corresponds to the brand positioning and meets the requirements of the headquarter as well local needs. Your tasks in that role can be summarized as follows:


  • You support and enable the local subsidiaries across all strategic business segments (SBS – Consumer, Dispenser, Prof. Filter) by consulting on digital marketing
  • You provide and further develop the group-wide digital infrastructure including Website, Performance Marketing, Web analysis Tools and CRM
  • You constantly advance the websites in terms of functionality, user centricity, user experience, performance and business contribution and will be responsible for the domain management of the BRITA Group
  • You will contribute to the value creation of the company by developing new marketing ideas and functionalities in the area of “digital marketing” as well as by increasing cost efficiency (e. g. framework agreements, central media buying).
  • Close collaboration with IT, Legal, subsidiaries, distributors in the areas of CMS, Shop Systems, Datawarehouse, Marketing Automation and CRM is an important part of your role
  • Under your guidance the team will work more integrated, you will create a common understanding of KPIs for the different channels across consumer and customer journeys, you will ensure a continuous review and optimization of processes and guidelines for efficiency maximization and take care of compliance with legal standards in the area of data protection



You will be well-equipped for the role if you can demonstrate the following

  • Master degree in business administration, media management, communication or equivalent qualification
  • Plus 8 years of professional experience in the field of digital marketing/eCommerce, e.g. in online retail, a digital agency, with a brand manufacturer of technical products in need of explanation (possibly Household Appliances, Small Domestic Appliances, Fast Moving Consumer Goods – Beverages or Water Filtration)
  • Experienced in working from a headquarter as well as a local market perspective
  • Experienced in performance marketing, data analytics and user journeys
  • Passionate driver of digital transformation with integrative nature and ability to inspire others for the digital world paired with a technical understanding and keen interest in dealing with technical innovations and making innovations usable for BRITA
  • Self-confident, independent and solution driven person who acts target oriented and knows very well how to prioritize
  • Well integrated team player who supports open and transparent communication without avoiding conflicts, knows how to manage heterogeneous teams and brings good intercultural competence
  • Great communicator, excellent English language skills, further European languages a plus



What we offer you

For us, appreciation for and recognition of our employees’ dedication and commitment are key to successful collaboration. We want you to enjoy working at BRITA and to become an active part of the BRITA team. To make this happen we offer you among other things:

  • An open and dynamic corporate culture combined with the opportunity to work independently
  • A challenging and international work environment with exciting tasks in a future-oriented industry
  • Diverse development perspectives including advanced education and training opportunities, management training and coaching programs
  • An attractive compensation package that is oriented to function and market conditions
  • The choice between a monthly car allowance or a company car
  • Benefits under the company pension scheme and subsidies to finance additional pension schemes
  • Long-term accounts, with the aim of saving free time e.g. for sabbaticals, partial retirement
  • Flexible working hours and home office regulation
  • Subsidized canteen and free hot and cold drinks
  • Company health management and a job wheel program
  • Parking and E-car charging stations free of charge



Dive in to an existing future with BRITA

Petra Maaz  is looking forward to receiving your application via our career portal!