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Manager Consumer Business Strategy (m/f/d)

Date: Feb 13, 2021

Location: Taunusstein, DE, 65232

Company: BRITA GmbH

Change with us the way people drink water sustainably

BRITA Group is one of the worldwide leading experts for optimized and individualized drinking water. As hidden champion, BRITA has identified a market niche and is successfully driving its expansion. Sustainability is extremely important to us and guides us in all our decisions. We are convinced that saving our planet and being successful as a company goes hand in hand. “Shaping Sustainable Solutions” is consequently the core of our company strategy. We have an excellent starting position and a committed and skilled team to realize our ambitious goals. Our most important capital are the more than 2,000 employees around the globe. With curiosity, enthusiasm, ingenuity and energy, they continuously work on improving our products and developing innovative solutions for our future portfolio. Their drive is our vision: “We will change the way people drink water sustainably.”



How you can get involved

Strategic Marketing Consumer (SMC) manages BRITA's B2C brand portfolio. Based in the headquarter we provide the product-oriented link between marketing insights, the innovations of our research & development and the needs of our consumers. We live innovation, design thinking and consumer orientation at the highest level. An important part of our global role within BRITA is the close interaction and cooperation with our regional as well as local marketing teams.


In your role you provide a major impact on developing the consumer product strategy for the next 5 years and on receiving management approval for that strategy. As a sparring partner and sounding board you will support the SMC leadership team in setting the right priorities among the volume of marketing initiatives with the target to provide sufficient new ideas to the markets. As result of this team effort Strategic Marking Consumer will be in a lead function for the global consumer business. Your tasks in that role can be summarized as follows:

  • You will break down the global consumer strategy into a segment specific, vision led (i.e. holistic) product strategy with defined building blocks and subsequent coordination of the product roadmap and contribute strongly to the development of the product strategy.
  • By analyzing existing strategies and processes you will be able to determine areas of opportunity / for improvement and help the team to develop innovative strategies to drive change and implement proposed actions.
  • In close collaboration with the VP SMC, who you report to, and the SMC leadership team you will prepare ongoing & continuous strategic tasks.
  • Overall you will support and engage all relevant stakeholders for the optimization of existing processes, and the development of new processes in order to improve effectiveness & efficiencies of our marketing activities (e.g. CoS optimization, Marketing budget planning or the Marketing planning process)



You will be well-equipped for the role if you can demonstrate the following

  • International marketing experience and deep understanding of B2C consumer marketing processes & interrelations preferably gained in roles like Marketing/Strategy Consultant, Business Strategist or within business/strategy development in a HQ organization
  • Experience in marketing strategy development, alignment with key stakeholders, incl. presentation to top management and deployment within the organization
  • Passionate consultant personality who convinces through competence, challenges the status quo and has the ability to bring people together
  • Self-confident, independent and solution driven person who acts target oriented and knows very well how to prioritize
  • Well integrated team player who supports open and transparent communication without avoiding conflicts
  • Positive „Can-do“- mindset with ownership and drive as well as intercultural competence and experience
  • Great communicator, excellent English language skills, further European languages a plus


We also support candidates who have an excellent foundation in strategic marketing, are ambitious to take the next step and can grow into this role in short time.




What we offer you

For us, appreciation for and recognition of our employees’ dedication and commitment are key to successful collaboration. We want you to enjoy working at BRITA and to become an active part of the BRITA team. To make this happen we offer you among other things:

  • An open and dynamic corporate culture combined with the opportunity to work independently
  • A challenging and international work environment with exciting tasks in a future-oriented industry
  • Diverse development perspectives including advanced education and training opportunities, management training and coaching programs
  • An attractive compensation package that is oriented to function and market conditions
  • The choice between a monthly car allowance or a company car
  • Benefits under the company pension scheme and subsidies to finance additional pension schemes
  • Long-term accounts, with the aim of saving free time e.g. for sabbaticals, partial retirement
  • Flexible working hours and home office regulation
  • Subsidized canteen and free hot and cold drinks
  • Company health management and a job wheel program
  • Parking and E-car charging stations free of charge



Dive in to an existing future with BRITA

Petra Maaz  is looking forward to receiving your application via our career portal!